Get leads that are real
reachableand ready
to talk.
Multi-step lead qualification forms with OTP phone verification, TrustedForm TCPA certification, and conditional disqualification logic. 200+ lead gen agencies across solar, mortgage, insurance, and roofing use MakeForms to stop paying for leads that don't pick up.
The four layers of our lead qualification engine
Multi-step form pulls them in
With our one question per screen format, foot-in-the-door psychology keeps your form completion above 70%, even on cold traffic.
- Mobile-first, sub-1s load on 4G
- 40+ vertical templates ready to launch
Smart logic filters in real-time
If they’re outside your budget, timeline, or service area, you won’t see them in your CRM. Our conditional logic automatically filters out bad-fit leads.
- Visual builder, no code
- Lead scoring built in
OTP blocks fake submissions
In under 4 seconds our in-built OTP verification tool increases your verified lead rate to 94%. Fake numbers and typos can't get past this step.
- 94% verified phone rate vs 66% standard
- SMS cost included in plan
Consent right out the gate
One toggle in the editor turns on TrustedForm. Every submission gets a tamper-evident certificate perfect for TCPA, CCPA or GDPR use. The cert ID lands in your CRM with the verified lead in under 3 seconds.
- Native HubSpot, Salesforce, GoHighLevel
- Webhooks for any LOS or AMS
15 minutes. We'll build a sample form for your vertical live and walk through capture, qualify, verify, and certify end-to-end.
What 200+ agencies actually see.
Six tools. One platform.
Live lead inbox
Watch verified leads land in real time. OTP status, TrustedForm cert ID, CRM push state — all in one row. Built for agencies running 50+ campaigns at once.
Conditional logic
Visual builder for routing.
Mobile-first
Sub-1 second load on 4G.
Global delivery
Data residency in 6 regions.
API + webhooks
Pipe leads anywhere instantly.
Same form. With and without verification.
OTP blocks fake numbers at the form. TrustedForm certifies consent. Conditional logic filters bad fits silently.
Standard forms have no verification. Closers redial dead numbers. Renters book solar demos. CPL math doesn't work.
Drag the handle to compare verification on and off.
NorthernStar Milk
"MakeForms has the Canadian data storage and the PIPEDA compliance that really sold us on the switch."
Great Value, High Submissions, Quick Load Times
First, the value is excellent. With 5,000 submissions for just $29 a month, it's affordable for handling high volumes without breaking the bank. I also noticed it loads quickly when embedded on my site, which keeps things running smoothly for visitors – a big plus for user experience.
A Great Typeform alternative!
The tool focus on data security and is 100% GDPR compiant and for those like us who work with sensitive data this is a must! In addition to this, the tool is truly complete, we have tried several competitors but of all, this is the best.
Build a form and validate user in no time
MakeForms has solved the problem of user verification. We use online forms for user registration for our events which have limited capacity. Having fake registrations is an issue, but MakeForms resolves this problem through SMS verification.
Efficient and Professional Form Building, as well as Support
Custom domain setup was a breeze, and the flexibility to toggle between different form styles is a thoughtful touch. MakeForms offers a range of form styles, including a handy one-step form feature, which looks great.
Konstantin Kovshenin
I've been a TypeForm user for ages, this looks very promising
Sahil Khosla
I recently got a demo and my mind was blown. It's a "Mercedes" of forms. Got all the bells and whistles.
Excellent support, and development
I needed a PIPEDA complaint form maker that could handle single forms for multiple clinic locations. I had a couple of development requests in order for it to meet our needs. The development was quick, and exactly what we asked for.
Amazing Form Creator!
It is a very comprehensive software where every little detail have been carefully considered and their team behind is EXTREMELLY responsive. We provided them some suggestion, they approved it, and just 2 days later they added the requested feature.
It is not just a form generator, robust and functional and GDPR compliant
I must say that it is not just another alternative to existing form generators: it is the specific solution for every need and stands out from all the others for its design and functionality.
Great Form Building Tool
MakeForms has been instrumental in building out forms to utilize within my business to collect feedback, screen leads, and more. I love that the forms can be built with logic, can be branded, and built with workflow automations.
Built for every lead gen vertical.
40+ qualification form templates — one per vertical, pre-configured with OTP, TrustedForm, and the right disqualification logic for that market.
Solar Lead Qualification Form in Action
Let’s watch how MakeForms ensures your solar company collects leads that are actually serviceable, reachable, and ready to talk. You can verify geography, roof type, monthly bill, and phone number before the lead ever reaches your CRM.
Mortgage lead qualification forms.
Loan purpose first. State qualification second. Credit band third. Contact details last. Rate-shoppers and out-of-state submissions never reach your loan officers. 89% contact rate on MakeForms-verified mortgage leads.
Insurance lead qualification forms.
Auto to auto agents. Life to life agents. Health to health agents. One form handles every line — conditional logic routes by product. OTP verifies phones. TrustedForm certifies every submission.
Roofing lead qualification forms.
Homeowner check on step one. Insurance claim eligibility on step two. Zip code service area on step three. OTP on step four. Renters, out-of-area, and no-damage prospects never reach your sales team.
Medicare lead qualification forms.
Age 65+ gate on step one. T65 routing for first-time enrollees. HIPAA-compliant infrastructure. Signed BAA on Pro and above. Built for the 7-week AEP window.
Final expense lead qualification forms.
One question per screen. Senior-friendly. Age 50-85 gate. Simplified health tiers — Excellent / Good / Fair / Poor. OTP on the phone field. 91% contact rate on fresh verified final expense leads.
Simple flat pricing. Unlimited leads.
No per-response charges. No per-verification fees. One flat monthly rate regardless of how many leads your campaigns generate.
Questions agencies ask before switching.
What is a lead qualification form?
What is OTP verification in lead generation?
What is the best form builder for lead gen agencies?
What is TrustedForm and why do agencies need it?
How do I reduce bad leads from paid traffic?
Is MakeForms HIPAA-compliant?
How is MakeForms different from Typeform, Jotform, or Heyflow?
How fast can my form be live?
How to create a lead generation form?
What is the lead generation process?
Which format is best for lead generation?
Can ChatGPT create a form?
Your closers are ready. Your CRM is ready. Your form isn't.
Book a 15-minute demo. We'll build a qualification form for your vertical live — with homeowner gate, OTP, TrustedForm, and CRM push. By the end of the call, you'll have a form ready to publish.